Navigate Insights and Reporting

Google is testing new designs to help improve the organisation of your workflows and make things easier to find while continuing to provide the same tools that you use in Google Ads. These updates reflect Google’s ongoing commitment to understanding your business goals. This experiment will initially roll out to a small number of accounts.

Please note that there are no functionality changes and the features and tools that you use will still be available.

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the search bar in the top navigation panel of Google Ads to find the page you’re searching for.

Where to find Insights and Reports

Page name	New location	Detail
Insights	Insights and reports > Insights	The ‘Insights’ page will be the first page on the drop-down list when you click the ‘Insights and reports’ category.
Auction insights	Insights and reports > Auction insights	Consolidated versions of Campaign level, Account level and Ad group level Auction insights
Search terms	Insights and reports > Search terms For Dynamic Search Ads search terms, select the "Search term" dropdown at the top of the table and switch to “Dynamic Search Ad search terms.”	Same as existing ‘Search terms’
Ad schedule Devices Locations	Insights and reports > When and where ads showed > Horizontal tab	A consolidation of various existing report pages. The Where and When ads showed page will use horizontal tabs to allow you to switch between reports
Shops (conditional)	Insights and reports > Shops	A shops location report conditionally shown, only when location assets formerly known as location extensions are set at the account level
Landing pages Expanded landing pages	Insights and reports > Landing pages For Dynamic Search Ads landing pages, select the 'landing pages' drop-down at the top of the table and switch to 'Dynamic Search Ad landing pages'.	Same content as existing ‘Landing pages’
Reports Predefined reports (dimensions)	Insights and reports > Reports editor	The reports editor as it exists today – moved to the left hand navigation with updated scoping features.
Dashboards	Insights and reports > Dashboards	The Google dashboard page, as it exists today, moved to the left-hand side, with updated scoping features.

Frequently asked questions

Why is Google making these changes?

User research indicates that advertisers use both the Insights page, and various reports pages when trying to understand campaign performance. By bringing these pages together into a consolidated section in the navigation, Google’s aim is to make it easier for you to get the performance data that you need to optimise your ads.

Where did my reports go?

Google is moving all reports together to the shared 'Insights and reports' menu section to make it easy for you to find your performance reports in one place.

What will happen to my saved reports and dashboards?

This will be available in the new Reports and Dashboard pages within the Insights and report section.