In-app actions: Definition

In-app action is the number of events that impressions have been attributed to the campaign. The nature of an in-app action is determined in the mobile app conversion settings.

In-app actions are also a type of Conversions metric but specific to App campaigns for engagement (ACE) campaigns, while installs are Conversions for App campaigns for installs (ACI) campaigns. Learn more About mobile app conversion tracking.

Was this helpful?

How can we improve it?
true
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Search
Clear search
Close search
Main menu
308332567000966760
true
Search Help Center
true
true
true
true
true
73067
false
false
false