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Gameplay videos are videos that contain in-game footage to show a good sense of how a game is played. These videos serve as helpful resources for mobile game players when installing a game or making in-app conversion actions. You can add gameplay videos to your campaign’s assets to help boost your campaign performance.
This article explains what gameplay videos are, the benefits of using them, and how they work.
Gameplay videos vs. promotional videos
Both gameplay and promotional videos are important visual assets that can add value to your campaigns, but they have different goals.
- Gameplay videos: These videos are actual gameplay content that help demonstrate what playing the game is like. The goal is to share a hands-on gameplay experience.
- Promotional videos: These videos are cinematic trailers and skits that show off the game’s storyline, characters, or features. The goal is to present highlights of the game and offer deals.
Benefits of using gameplay videos
- Create effective assets: When you add gameplay videos to your campaign assets, you have the opportunity to create ads that are visually appealing and more useful for most mobile game players.
- Drive interest: Interesting gameplay videos can spark most mobile game players’ curiosity, which is a factor that can drive clicks and conversions in your campaign.
- Improve campaign performance: Gameplay videos can help increase the likelihood of game installs when added to your campaign assets. Most mobile game players are more likely to install a game after watching gameplay videos compared to promotional videos.
How gameplay videos work
You can add gameplay videos to your ad groups any time. Alternatively, if your ad group meets certain conditions, we will recommend that you add gameplay videos to your ad group to improve your campaign performance.
