Woo: Set up your Google tag

You can measure behavioural data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account with Woo.

Before you begin

You can integrate your Woo account with Google Ads or Google Analytics for free. To set up the integration, you’ll need a valid Google sign-in, a Google-provided JavaScript code box and an active Woo account.

This integration is native to Woo and will allow you to track 'Sales' or 'Page view' key events. Additional features (like enhanced e-commerce functionality) can be accessed after setup. 

The instructions for setting up the Google tag with Woo are different for tag IDs starting with 'AW-' (usually, Google Ads accounts) and tag IDs starting with 'G-' (usually, Google Analytics properties).

If you have a tag ID starting with 'AW-'

Woo uses its own Google Ads plug-in that's installed separately from the base installation. Follow the steps below to install the plug-in and set up your Google tag.

1. Sign into your Woo account.
2. On the menu on the left side of the page, click Plug-ins.
3. On the 'Plug-ins' page, click Add new.
4. On the 'Plugins' page under 'Search Results', enter 'Google Listings and Ads' and click Install Now.
   Note: After you click 'Install Now', you’ll be taken to setup automatically.
5. Click Start Listing Products to begin.
6. Click Connect to connect your site to WordPress.
7. Enter your WordPress email address or username and click Continue.
8. Enter your email address or username and password and click Log In.
9. Approve the connection to WordPress.
10. Connect to Google by clicking Connect.
11. Choose your Google Account.
12. Grant permission for Woo to access your Google Account.
13. Choose your catalogue to use and click Connect.
14. After the catalogue is connected, click Continue.
15. Choose an audience and click Continue.
16. Enter shipping details and click Continue.
17. Finish the final steps and click Complete setup.

If you have a tag ID starting with 'G-'

Woo uses its own Google Analytics plug-in that's installed separately from the base installation. Follow the steps below to install the plug-in and set up your Google tag.

1. Sign into your Woo account.
2. On the menu on the left side of the page, click Plug-ins.
3. On the 'Plug-ins' page, click Add new.
4. On the 'Plug-ins' page under 'Search results', enter 'Woo Google Analytics' and click Install now.
5. Once the plug-in is downloaded and installed, click Installed plug-ins under the 'Plug-ins' drop-down.
6. Under 'Woo Google Analytics Integration', click Activate.
7. Once the plug-in is activated, the 'Plug-ins' page will reload. Click Settings under the 'Woo Google Analytics Integration' plug-in.
8. Enter your Google tag ID into the box provided and confirm that 'Use Global Site Tag' is ticked. Click Save Changes.