About Performance Max for store goals


Performance Max campaigns for store goals are designed to help businesses provide their potential customers the information that they need to decide when and how to visit their stores. Performance Max campaigns for store goals streamline the process for you, making it easy to promote your stores across Google’s largest properties including the Google Search Network, Maps, YouTube, Gmail, and the Google Display Network. Add a few lines of text, creative assets, and a budget, and the rest is optimized to help customers find you.

For subtitles in your language, turn on YouTube captions. Select the settings icon Image of YouTube settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language.

How it works

When you create a Performance Max campaign for store goals, you'll need to define the store locations you want to promote. You can set this by linking your Business Profile or selecting affiliate locations.

Performance Max campaigns for store goals are focused on simplicity and growing your offline business goals. You provide us with store locations, campaign budget, and ad assets. Using these inputs, Google AI optimizes bids, ad placements, and asset combinations. The campaign aims to maximize your in-store value and conversions (using store visits, store sales, call clicks, or direction clicks) and promote your locations across Google properties and networks.

Performance Max campaigns for store goals also use radius targeting for the Business Profile and affiliate local assets (ALA) locations. The radius can vary depending on the targeted locations and a user’s preference of travel distance to them. Other factors that determine targeted radius include: vertical, population density, and existence of competitors.

Where your ads can appear

Your ads will be eligible to appear across Google's properties. This includes the Google Search Network, Google Display Network, Google Maps, Gmail, and YouTube. Here are some of the places where your ads can appear:

Google Maps

A local business displayed on Google Maps A Local services ad for a jewelry store appearing on Google maps including store location. A local business displayed on Google Maps including directions

Performance Max campaigns for store goals can help you engage customers as they plan visits to different destinations. In the above example, the third picture depicts how navigational ads show information that's relevant to your business for things they might need, want or be interested in.


When customers search for businesses or explore a local area within Google Maps, Google matches these actions to your business’ location. Anyone on their mobile device who is located nearby or shows interest in your location may view your ad.

Google can show ads in Maps search results when users search for businesses, such as “oil change,” or “pharmacy”, on their mobile devices. Auto Suggest ads help you to showcase your offers even before the query is fully complete by showing suggested ad locations in an autocomplete search. For example, if a user types "movies" and enters the first 3 characters "m-o-v”, an ad for a theater location near the user from an advertiser may be featured in the suggestions.

Showcase digital coupons via promotion assets

You can use digital coupons via promotion assets to highlight your discounts and offers to encourage customers to visit your physical store. While in Maps, users can view, save, and share a digital coupon with friends and family for redemption in-store and/or online.

Learn more about how to use digital coupons via promotion assets when you Create a Performance Max campaign with a store goal.

Promotion asset in Maps Save promotion asset offer  Promotion asset ad preview
This image represents a digital coupon in Maps that you can generate using your assets. This image represents a digital coupon that was generated in Maps. This image represents a digital coupon you can generate using your assets.

Google Search Network

A local services ad for clothing displayed on Google Maps
This animation is an example of the immersive state ad format of the Location Uni-card.

Google matches your ad to search terms that are relevant to your business and its location on two store centric formats on Google.com.


A skippable local services ad playing on YouTube, including items offered Video ad for a clothing store that emphasizes the ad portion underneath the video. An advertisement for a local business playing on YouTube

Google Ads can show your ads on YouTube where they're most likely to engage potential in-store customers.

Google Display Network

An advertisement for a jewelry store including store location Business profile of a clothing store that highlights various clothing items for sale Business profile of an car shop that demonstrates various cars being offered, as well as location information

Your ads are eligible to appear where they're most relevant on the Google Display Network. Google Ads will optimize where your ads show to get your stores and products the most attention.

Business Profile

Business profile representing in-store offers and location attributes.

Performance Max campaigns for store goals will help you utilize the Business Profile page to highlight special in-store offers and products to customers and location attributes to encourage users to visit.


  Example of a Gmail local services ad  

Your Performance Max campaigns for store goals ads can reach users on Gmail across mobile surfaces.

Get started by learning how to Create a Performance Max campaign for store goals.

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