About Performance Max for shop goals

Performance Max campaigns for shop goals are designed to help businesses provide their potential customers with the information that they need to decide when and how to visit their shops. Performance Max campaigns for shop goals streamline the process for you, making it easy to promote your shops across Google’s largest properties including the Google Search Network, Maps, YouTube, Gmail and the Google Display Network. Add a few lines of text, creative assets and a budget, and the rest is optimised to help customers find you.

For subtitles in your language, turn on YouTube captions. Select the settings icon Image of YouTube settings icon at the bottom of the video player, then select 'Subtitles/CC' and choose your language.

How it works

When you create a Performance Max campaign for shop goals, you'll need to define the shop locations that you want to promote. You can set this by linking your Business Profile or selecting affiliate locations.

Performance Max campaigns for shop goals are focused on simplicity and growing your offline business goals. You provide us with shop locations, campaign budget and ad assets. Using these inputs, Google AI optimises bids, ad placements and asset combinations. The campaign aims to maximise your in-store value and conversions (using shop visits, shop sales, call clicks or direction clicks) and promote your locations across Google properties and networks.

Performance Max campaigns for shop goals also use radius targeting for the Business Profile and affiliate local assets (ALA) locations. The radius can vary depending on the targeted locations and how far a user prefers to travel to get to them. Other factors that determine targeted radius include the vertical, population density and existence of competitors.

Where your ads can appear

Your ads will be eligible to appear across Google's properties. This includes the Google Search Network, Google Display Network, Google Maps, Gmail and YouTube. Here are some of the places where your ads can appear:

Google Maps

A local business displayed on Google Maps A Local services ad for a jewellery shop appearing on Google maps, including shop location. A local business displayed on Google Maps including directions

Performance Max campaigns for shop goals can help you engage customers as they plan visits to different destinations. In the above example, the third picture depicts how navigational ads show information that's relevant to your business for things they might need, want or be interested in.


When customers search for businesses or explore a local area within Google Maps, Google matches these actions to your business’ location. Anyone on their mobile device who is located nearby or shows interest in your location may view your ad.

Google can show ads in Maps search results when users search for businesses, such as 'oil change' or 'pharmacy', on their mobile devices. Auto Suggest ads help you to showcase your offers even before the query is fully complete by showing suggested ad locations in an autocomplete search. For example, if a user types 'movies' and enters the first 3 characters 'm-o-v', an ad for a cinema location near the user from an advertiser may be featured in the suggestions.

Google Search Network

A local services ad for clothing displayed on Google Maps
This animation is an example of the immersive state ad format of the Location Uni-card.

Google matches your ad to search terms that are relevant to your business and its location on two shop-centric formats on Google.com.


A skippable local services ad playing on YouTube, including items offered Video ad for a clothing shop that emphasises the ad portion underneath the video. An advertisement for a local business playing on YouTube

Google Ads can show your ads on YouTube where they're most likely to engage potential in-store customers.

Google Display Network

An advertisement for a jewellery shop, including shop location Business profile of a clothing shop that highlights various clothing items for sale Business profile of an car shop that demonstrates various cars being offered, as well as location information

Your ads are eligible to appear where they're most relevant on the Google Display Network. Google Ads will optimise where your ads show to get your shops and products the most attention.

Business profile

Business profile representing in-shop offers and location attributes.

Performance Max campaigns for shop goals will help you utilise the Business Profile page to highlight special in-store offers and products to customers and location attributes to encourage users to visit.


  Example of a Gmail local services ad  

Your Performance Max campaigns for shop goals ads can reach users on Gmail across mobile surfaces.

Get started by learning how to Create a Performance Max campaign for shop goals.

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