To improve the performance of your campaigns, you need to understand the important aspects of optimization. This will improve performance, boost efficiency, prepare you for what’s next, and keep you in control.
Set yourself up for success
- Create quality assets: Create new ads, show your best ads most often, and organize your ads into better ad groups.
- Focus keywords & targeting: Reach more people who are interested in what you offer.
Avoid common issues
- Add missing assets: Make sure your ads are running by surfacing any campaign that’s missing assets. Missing assets can include ads, shopping feeds, keywords, and products.
- Fix measurement: Make sure you’re not missing conversions and you’re tracking conversions that can be used for an automated bid strategy.
