Get more visibility into your conversions with new reporting columns

October 18, 2022

Conversion goals make it easy for you to organize, group, and optimize for conversion actions in ways that can help you meet your marketing objective. However, in order to make sense of what these conversion goals actually mean to your performance, you need to apply custom segments to see each individual conversion action and the categories they fall under. We’ve heard your feedback, and we want to make this process easier for you. That’s why we’ve rolled out three new columns in Google Ads:

First, the results column shows the number of conversions you've received across your primary conversion actions for each of the standard goals in your account. In addition, you’ll also see the impact this campaign is driving against goals it’s not optimizing towards.

Screenshot of the results column in Google Ads
The “results” column showing multiple conversion actions

Second, the results value column shows the calculated conversion values you've received across your primary conversion actions for each of the standard goals in your account.

Screenshot of the "results value" column
The “results value” column showing multiple conversion calculations

Third, the conversion goals column will show the goals listed in your campaign-level settings that drive performance.

Screenshot of the "conversion goals" column in Google Ads
The “conversion goals” column showing conversion goals by campaign

Currently, these columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards. In addition, they’re also available at the manager account level. Learn more about results reporting in the Google Ads Help Center.

Posted by Sabareesh Venugopal, Product Manager, Google Ads

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