A bumper ad is a short video ad that features a memorable message, which allows you to potentially reach more people in your App campaign. Because bumper ads are six seconds or less in length, there’s minimal disruption to your audience’s viewing experience.
Benefits
- Drive brand awareness by reinforcing key messaging, calls to action or ideas.
- Increase your App campaign’s reach to reach more unique users.
- Maximise your budget with a less expensive video format.
How bumper ads work
Bumper ads are non-skippable in-stream ads that play before, during or after another video and won't give viewers the option to skip. Bumper ads can serve on YouTube and Google AdMob inventory. Bumper ads served on YouTube, AdMob and other inventory surfaces (as they become available) will be measured as EVCs (Engaged-view conversions). Using EVCs to measure bumper ads allows you to assess performance more accurately, gives you a greater indication of user engagement and helps you better understand the value of your ads. You can manually opt-in to this inventory by ticking the 'Include non-skippable video ad formats' tick box in your 'Conversions' settings in Google Ads. Advertisers who’ve opted in, can also choose to opt out at any time.
