Google has a long history of taking a user-first approach in everything we do. As a part of our commitment to users, we never sell personal information and give users transparency and control over their ad experiences via tools like My Account, Why this Ad, and Mute this Ad. We also invest in initiatives such as the Coalition for Better Ads, the Digital News Initiative, the Google News Initiative and ads.txt in order to support a healthy, sustainable ads ecosystem and help you, our publishers, grow.
In June 2020, the Japanese government introduced a set of amendments to the existing Act on the Protection of Personal Information (APPI). The Amended APPI came into effect on April 1, 2022.
The Amended APPI, amongst other things, includes rules relating to the processing of “personal referable information” (“PRI”) of Japanese users. When providing PRI of Japanese users to a third party who will likely associate that data with 'Personal Information', the Amended APPI will require companies to confirm with the recipient that the recipient has obtained consent from data subjects to the recipient's processing, and record recipient's confirmation. PRI typically takes the form of information collected by identifiers that do not in themselves identify a specific individual (for example, a cookie ID) and are not stored alongside Personal Data (as defined in the APPI).