Add ad group filters to your App campaign feed

Feeds in App campaigns allow you to use specific content from within your app, including brand or product type, to make your App ads more customized and better targeted to existing and potential users. With ad group filtering, you can filter to select only a subset of your feed items to attach to a particular ad group within a campaign.

Before you begin

Filtering feed items at the ad group level can ensure:

  • Product cohesion - The products leveraged from your feed will fit together in a cohesive way (for example, showcasing items from your apparel category).
  • Theme alignment - The products or items from your feed will match the theme of your ad group and other assets.

How filtering feeds for ad groups work

Note: Only Google Merchant Center feeds are eligible for filtering.

You can attach only one feed per campaign; hence, feeds are considered as campaign-level assets. Once you’ve attached your feed to your App campaign in the “Settings” page, all items from your feed will be eligible to serve across all ad groups without adding a filter.

With filters, you can easily select the subset of items that you want to attach to each ad group for dynamic ad rendering.

Example

Here are some examples of how ad group filters can be used:

  • Product filtering - A multi-category apparel retailer running a shoe-themed ad group with shoe-themed assets can also filter their feed for that ad group to only include shoes.
  • Brand filtering - An electronics retailer running a Brand X ad group with Brand X assets can also filter to only include items from Brand X for that specific ad group.

Here’s an example of what a feed ad would look like without a filter. Betsy’s Toy Shop sells several types of toys, including baby toys, stuffed animals, outdoor toys, and puzzles.

This image shows an example of what an advertisement feed looks like in a mobile app: a banner area at the top, the name of the business, six category icons (listed in two rows of three), and two buttons, “Close” and “Install”, at the bottom.

Betsy’s Toy Shop decides to add a product filter so consumers can see the results of all their stuffed animal toys. With this product filter applied for the product type, stuffed animals, a user looking for stuffed animals would be able to see this filtered list of products showing stuffed animal toys only. This makes for a much more relevant ads experience.

This image shows an example of what a filtered advertisement feed looks like in a mobile app: a banner area at the top, the name of the business, the name of a filter selection, six filtered category icons (listed in two rows of three), and two buttons, “Close” and “Install”, at the bottom.

Instructions

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

Add filter while creating a new ad group

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu.
  3. Click Ad groups.
  4. Click the plus icon to create a new ad group. Enter the name of the campaign (for which you want to create a new ad group) in the “Select a campaign” pop-up window.
  5. After you enter the “New ad group” page, fill in the required fields or input desired information for creating the new ad group.
  6. Click on the collapsible Prioritized products panel and then select the checkbox.
    • Select your product group either by brand or product type.
    • After you’ve selected the product group, you can click items that populate. The “Products Submitted” column will show the number of selected items that each category includes. The number of items provide an estimate of the subset size that will be used in the selected ad group. Note that the product groups that you select must contain at least 20 or more products. The number of categories selected will appear at the top of the right panel.
    • Click the plus icon on the bottom of the left panel to add manual bulk values.
    • Enter multiple brands in the field. The brand name, which you’ve entered in the field, should be interchanged based on the category filter that you’ve selected.
  7. Scroll down and click Save and Continue.
Note:

The “Prioritized products” filtering panel will show up only if you’ve attached Google Merchant Center feed in the campaign settings. If this field is not checked, the entire feed will be used as an asset by default.

Add filter to an existing ad group

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu.
  3. Click Ad groups.
  4. Click on a specific ad group (on which you want to apply the filter) from the table toolbar. Click on the pencil icon Edit on the top left corner to enter the Edit app ad page.
  5. Click on the collapsible Prioritized products panel and then select the checkbox.
    • Select your product group either by brand or product type.
    • After you’ve selected the product group, you can click items that populate. The “Products Submitted” column will show the number of selected items that each category includes. The number of items provide an estimate of the subset size that will be used in the selected ad group. Note that the product groups that you select must contain at least 20 or more products. The number of categories selected will appear at the top of the right panel.
    • Click the plus icon on the bottom of the left panel to add manual bulk values.
    • Enter multiple brands in the field. The brand name, which you’ve entered in the field, should be interchanged based on the category filter that you’ve selected.
  6. Scroll down and click Save.

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