Product Linking: Link Zapier in Audience Manager

You can now link Zapier in Audience Manager. More specifically, creating audience segments, you’ll have the option to link Zapier and import customer segments. Follow the process to access and create audience segments and use the following steps to link to Zapier while creating a new segment:

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.
  1. In your Google Ads account, click the Tools icon Tools Icon.
  2. Click the Shared library drop down in the section menu.
  3. Click Audience manager.
  4. From the "Your data segments" tab, click the blue plus icon , and select Customer list.
  5. Give a name to your segment, and in the "Data type" section, select Upload customer data from data platforms.
  6. From the "Data platform" section, select the data platform you wish to connect to.
  7. The next window will walk you through the connection process. Click Link Zapier and you’ll be sent to the Zapier website to provide additional information on the Zapier user interface and pricing.
  8. Once you’ve provided the information on the Zapier website, click Create Data Integration.

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