The new customer acquisition goal uses Performance Max or search campaigns to help you gain new customers. You can choose to optimise the campaign to bid higher for new customers or to bid for new customers exclusively.
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On this page
- Activate the new customer acquisition goal
- Using the new customer acquisition goal with shop objectives
- About bidding for your new customer acquisition goal
- How the new customer acquisition goal determines new and existing customers
- Troubleshoot your new customer acquisition goal
Benefits
- Higher share of new customer conversions, growing your business and driving longer-term revenue
- Efficient budget utilisation for new customer acquisition, leading to lower acquisition costs
- Reporting on new versus returning customer conversions
- A simplified process during setup and management
Before you begin
New customer acquisition helps grow revenue and market share by optimising for conversions from new customers, using a dedicated budget for customer acquisition. Google AI helps maximise new customer conversions with a customer acquisition cost or revenue from new customers to meet ROI goals.
New customer acquisition offers 2 bidding modes to support your customer acquisition goals: New Customer Value mode (unavailable for shop goals) and New Customer Only mode. Learn more about bidding for your new customer acquisition goal.
Options to activate your new customer acquisition goal
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For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select 'Subtitles/CC' and choose your language.
Activate the new customer acquisition goal
Set up new customer acquisition in your Performance Max campaigns to help gain new customers. You can monitor the number of new customers you’re bringing in and calculate key metrics such as customer acquisition cost.
Learn more about how to activate the new customer acquisition goal.
Using the new customer acquisition goal with shop objectives
Shop-based goals help you provide potential customers with the information that they need to decide when and how to visit your stores. You can activate a new customer acquisition goal with a shop objective to create promotions more easily on Google properties like YouTube.
Learn more about how to activate the new customer acquisition goal with shop objectives.
About bidding for your new customer acquisition goal
To support your new customer acquisition goals, you’ll need to set up specific bidding strategies to maximise the value of your conversions, such as target ROAS (return on ad spend). Before you set up your bidding strategy, review 'About Smart Bidding'.
Learn more about bidding for your new customer acquisition goal.
How the new customer acquisition goal determines new and existing customers
There are a few ways you can provide signals that help Google identify new customers for your business. You can use one or any combination of them. Google detection will always be used by default.
Learn more about how the new customer acquisition goal determines new and existing customers.
Troubleshoot your new customer acquisition goal
Sometimes, a Performance Max or search campaign that includes a new customer acquisition goal may not serve as much as you'd expect. You may experience performance fluctuations if your new customer acquisition goal is set up incorrectly in a campaign.
Learn more about troubleshooting the new customer acquisition goal.
