Set up Conversion Lift measurement

Note: Conversion Lift is not available for all Google Ads accounts. To use Conversion Lift, contact your Google account representative.

Conversion Lift measures the actual number of conversions, site visits and any other action directly driven by your audience viewing your ad. Conversion Lift data can help you adjust and improve your ads to generate more sales, leads and app installs.

Before you begin

Before you can set up Conversion Lift measurement, you need to create a campaign to serve on a supported Google Ads platform. Learn more about the supported campaigns for Conversion Lift

Conversion Lift feasibility

To use Conversion Lift, your Google Ads account must be tracking at least one compatible conversion action. To detect the lift driven by eligible campaigns, you should meet the minimum estimated conversions at the 'Product' or 'Brand' level. It’s recommended that the sum of the estimated conversions and budgets of all active campaigns that are measuring the product or the brand should meet the 'High' rating.

The 'High' rating is based on your estimated conversions and is given when a study has a 60-90% chance of providing conclusive results. This is based on achieving a 2% minimum detectable lift result. Although not recommended, if you’d prefer to design a study for a higher minimum detectable lift, contact your Account manager. It’s also not recommended to run a study with higher than 20% minimum detectable lift, which would be our 'Low' feasibility rating.

Lift is not guaranteed for a variety of reasons, which is why we recommend using a testing schedule that includes running several studies over the course of a year.

To improve your estimated conversions, optimise your campaigns to get a lower CPA or higher conversion volume or increase your budget. For more information, contact your account manager.


Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the search bar in the top navigation panel of Google Ads to find the page you’re searching for.

Set up Conversion Lift measurement for YouTube ads and TrueView Discovery

  1. In your Google Ads account, click the Goals icon Goals Icon.
  2. Click the Measurements drop-down in the section menu.
  3. Click Lift measurement.
  4. Click the plus button.
  5. Select Conversion Lift.
  6. Choose which campaigns you’d like to opt into Conversion Lift.
  7. Select the start and end dates for your study.
  8. Review the feasibility status in the right-hand column for an estimate on how likely you are to get precise results based on the campaigns being measured. A 'High' feasibility status will offer you the best chances of a successful study.
    Changing the duration of your experiment or optimising your campaigns or budget will help you achieve a 'High' feasibility status.
  9. Click Save.

Campaigns can only be active in one study at a time. If you’re unable to select a campaign, it most likely means that it’s already being used in another study.

View your Conversion Lift measurement data

Conversion Lift measurement data is available at the 'Product' or 'Brand' level in the 'Lift Measurement' table. You can also click into a specific product or brand level study to view more granular results.

To view your Conversion Lift measurement data:

  1. Click the columns icon A picture of the Google Ads columns icon.
  2. Click Modify columns.
  3. Select Conversion Lift, then click Apply.

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