Conversion Lift helps you measure the number of conversions, site visits, and any other action directly driven by your audience viewing your ad. Conversion Lift data can help you adjust and improve your ads to generate more sales, leads, and app installs.
This article explains how Conversion Lift works.
How Conversion Lift works
To use Conversion Lift, you must create a Video Action campaign or Discovery campaign. When your ad campaigns start running, Google will split your target audience into 2 groups:
- People who will view your ad
- People who would have viewed your ad, but are instead shown the next ad in the auction
At the end of the study, Google compares the conversions for both the groups to measure what percentage of each were directly caused by the ad compared to those that would have occurred normally. The report you receive will contain data about your conversions arranged by conversion type.
Conversion Lift metrics
Depending on the amount of conversion volume, you’ll be able to view the following aggregated Conversion Lift metrics in Google Ads:
- Incremental Conversions (Absolute Lift)
- Relative Conversion Lift
- Incremental Conversion Value