About the asset library in Google Ads

The asset library is an account level feature in Google Ads that allows you to access all your assets, which are required to create an ad, in one place. This feature lets you search and select assets in your account more efficiently while creating ads.


Benefits of the asset library

  • All assets in one place: After uploading to the asset library, all your creative assets can be found in one place for you to easily access while creating your ad campaigns.
  • Easy accessibility: Easily find all your assets within the asset library by using their name, type, and content.
  • Efficient organization: Organize, name, and sort all your assets according to your preference in folders and sub folders.
  • Hassle-free upload: Upload your assets for current or future campaigns with a single click on the floating action button .
  • Reusable assets: Reuse your assets for as many ads as you want without uploading them every time.


How the asset library works

The asset library works as a gallery for all of your assets that you’ll need to create an ad for your campaign. The asset library supports images, text, sitelinks, and YouTube videos.

Upload, view, sort, and find all your assets within the asset library to create ads more efficiently. This helps you save time while creating your ads and maintain consistency in all your creatives.

You can apply your assets to ads using the media picker during campaign construction.

Learn more about How to access, add, or remove assets from the asset library. You can also directly access the Asset library in Google Ads.

An animated graphic demonstrating how to add assets to an ad group using the Asset Library.

Note: Assets that aren’t usable in Google Ads won’t be supported in the asset library.


Supported asset types

The asset library now supports more asset types, discoverable in the asset library and media picker. The new types will be stored and can be selected in the asset library. The asset library now supports the following assets:

  • Images
  • Videos
  • Text
  • Extensions
    • Sitelinks

We’ll be expanding the support for other extensions in the asset library in the future.


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