About the asset library in Google Ads

Starting in October, Demand Gen campaigns will be available to all advertisers in Google Ads and your Discovery campaigns will be eligible for upgrades. Contact your Google account team to upgrade your Discovery campaigns on your behalf. And if you don’t currently have a Google account team, your Discovery campaigns will be automatically upgraded by November.

Once upgraded, all of your historical data and learnings from your Discovery campaigns will be seamlessly carried over to your new Demand Gen campaigns, so you can take full advantage of the newly redesigned UI and start optimizing your campaigns with new performance-enhancing features. 

Learn more about upgrading from Discovery ads to Demand Gen.

The asset library is an account level feature in Google Ads that allows you to access all your assets, which are required to create an ad, in one place. This feature lets you search and select assets in your account more efficiently while creating ads.

Benefits of the asset library

• All assets in one place: After uploaded to the asset library, all your creative assets can be found in one place for you to easily access while creating your ad campaigns.
• Easy accessibility: Easily find all your assets within the asset library by using their name, type, and content.
• Efficient organization: Organize, name, and sort all your assets according to your preference in folders and sub folders.
• Hassle-free upload: Upload your assets for current or future campaigns with a single click on the floating action button .
• Reusable assets: Reuse your assets for as many ads as you want without uploading them every time.

How the asset library works

The asset library works as a gallery for all of your assets that you’ll need to create an ad for your campaign. Initially, the asset library will support images, with more asset types to follow in the future.

Upload, view, sort, and find all your assets within the asset library to create ads more efficiently. This helps you save time while creating your ads and maintain consistency in all your creatives.

Note: The instructions below are part of a new Google Ads user experience that will launch for all advertisers in 2024. If you’re still using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

You can apply your assets to ads using the media picker during campaign construction.

Note: Assets that aren’t usable in Google Ads won’t be supported in the asset library.

How to access the asset library

The asset library can be accessed while selecting media during the ad creation process. Or, you can follow the steps below to access the asset library:

From your side bar:

1. In your Google Ads account, click the Tools icon .
2. Click the Shared library drop down in the section menu.
3. Click Asset library.

In the Ads Creative Studio, the asset library can be found on the left side panel.

From your Campaigns tab:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Assets drop down in the section menu.
3. Click Assets.
4. Click the plus button , then select an asset type that uses images or logos, such as Discovery or Performance Max.
5. Select a campaign, and then select an ad group.
6. Click Images and Logos.
7. Under “Asset library”, select the assets you want to use for your ad.

How to add assets to the asset library

You can upload assets to the asset library by following the steps below:

1. In your Google Ads account, click the Tools icon .
2. Click the Shared library drop down in the section menu.
3. Click Asset library.
4. Select the assets you want to remove, then click Remove.
5. Click + New
   • Folder: Allows you to create new folders for organizational purposes.
   • Upload: Allows you to upload images, videos, folders directly from your computer or connect to your Google Drive to upload content from there.
   • Video: Enables you to upload a new video, add a video from YouTube, and even create a new video. You can modify an existing video (add a voice over or trim a video).

How to remove assets from the asset library

You can remove any assets you've uploaded to the asset library by following the steps below:

1. In your Google Ads account, click the Tools icon .
2. Click the Shared library drop down in the section menu.
3. Click Asset library.
4. Select the assets you want to remove, then click Remove.

Supported Asset Types

The Asset Library now supports more Asset types, discoverable in the Asset Library and media picker. The new types will be stored and can be selected in the Asset Library. The Asset Library now supports the following assets:

• Images
• Videos
• Text
• Extensions
  • Sitelinks

We’ll be expanding the support for other extensions in the Asset Library in the future.

Notes:

• After you remove assets, you’ll have the immediate option to undo. After that, the assets are unrecoverable, and you’ll have to re-upload them, if necessary.
• You’ll no longer be able to view cropped versions of the assets you remove.
• Assets you remove from the asset library may still show in the following places:
  • Assigned to an ad that is still serving. You’ll need to remove the assets from the assigned ad to stop it from serving.
  • Reporting, especially if the removed assets were assigned to an ad that was serving.
  • Google Ads API (removed assets will be hidden in Google Ads Editor, unless they’re assigned to an ad).
• To permanently remove any assets you’ve uploaded, contact support. After assets are permanently removed, they can’t be recovered.