The Google policy for prices exists to ensure a good end-to-end experience for users engaging with your prices on Google for both ads and free booking links.
When a user clicks through from Google to the partner’s booking page, the total price for the product option shown on the booking page should be prominently displayed, and it should be the same as the total price displayed on Google. If a product option costs no money to participate in, Google will display the price as 'Free'.
Booking page: The page on the partner’s site where the user has selected a date and (in most cases) is able to enter purchase details, such as name and credit card information.
Landing page: The page the user is sent to on a partner’s site before taking any additional action. In some cases, the landing page may also be the booking page.
Partners can send prices in any currency. Currencies will be converted to those of the user’s locale to ensure comparability across providers. Partners must direct users to landing pages that default to one of the following:
- The user’s preferred currency (as provided by Google)
- The default currency of the user’s location
- The currency of the destination where the activity is taking place
The product ingestion feed allows partners to define and restrict the countries where their products should be shown.
Fees and taxes
The price that’s sent to Google should include all fees and taxes and should match the final checkout price. This pertains to both taxes and fees collected by the booking partner and those collected at the time of the activity.
Date/time selection and availability
Initially, we will not support date and time selection for activities listed directly on Google. If prices for an attraction change based on timing (for example, days of week, amount of time before purchase), you must still ensure that the price shown on your booking page matches the price sent. For example, if your weekend price is $50 and your weekday price is $40, you can send us either price, provided that the booking page prominently reflects the price listed on Google.
Booking windows are generally within 1 week and are rarely beyond 4 weeks in advance. The price in the feed and the price displayed on the partner site should be easily identifiable and available within 30 days of the user query. Prices that are hard to discover, unavailable for booking within the next 30 days or have generally restricted availability (for example, only available once a week during off-peak hours) are not allowed.
Products should be available for purchase globally unless country restrictions are specified in the product ingestion feed.
For now, we require standard adult tickets with no added discounts. Prices that are only available for certain user groups, such as local residents, children, senior citizens or veterans, are not permitted.
Pricing based on group size is currently not supported. The price shown on Google should be the price available to book for a single adult. Products with minimum group sizes are allowed, but if more than 1 ticket is required for purchase, the price sent to Google must be the minimum transaction cost.
Google checks partners’ prices and websites for violations of the pricing policy. Inaccuracies will negatively impact product placement and participation in Things to do. This may result in the auction positioning and advertising cost for ads being affected, listings not being displayed or for serious issues, a partner being suspended from the platform.