17 November, 2021
Today, we are updating the name of ‘YouTube Video discovery ads’ to ‘In-feed video ads’. YouTube Video discovery ads place your brand, product or service alongside YouTube content that is likely to be viewed by your audience. The ads can appear in the YouTube Home feed, Watch feed and Search feed. This change will not affect campaign features or functionality and there’s no action required for existing campaigns.
You’ll start to see the new name in Google Ads over the next few weeks. We hope this more direct name will help advertisers select the right ad type for their business goals.
Learn more today about In-feed video ads.
Posted by Ammar Ibrahim, Product Manager, YouTube Ads