Product feeds now available for more video campaign types

November 12, 2021

Did you know that 70% of YouTube viewers say they bought a brand as a result of seeing it on YouTube?  As the number one platform for ad-supported reach, YouTube is the place where hard-to-reach audiences come to be entertained and connect with creators and content they love. It’s also where audiences come to shop. 

That’s why we’re evolving TrueView for shopping and scaling its best feature—product feeds—to more Video campaign types. With this update, you can now link product feeds to your awareness and consideration Video campaigns and make them shoppable, too.

With this creative add-on, you can show browsable product imagery below your video ads that inspire users to make a purchase and drive more clicks and conversions. On average, advertisers that add product feeds to their Video action campaigns achieve over 60% more conversions at a lower cost.1

Animated version of a Video action campaign with product feed featuring pet toys

Until now, advertisers could add product feeds from their Merchant Center account to their Video action campaigns.

To learn more about adding product feeds to your Video campaigns, check out the Help Center.

Posted by Nadja Bissinger, Product Manager, YouTube Ads

 

 

1. Google internal data, Global, March 2021 - compared 941 campaigns with product feeds to campaigns without product feeds

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