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Making it easier to invest in your offline customer data and find high quality leads

September 28, 2021

If you’re a business that sources potential leads online before closing a final sale, ensuring high lead quality is key to getting the most out of each interaction with your prospective customers. Importing your offline conversions makes this easy—you can measure what happens in the offline world after your ad results in a click or call to your business, and then use that data to find similar high-quality leads. To help you with this conversion import process, we launched the OCI helper tool to support you with detailed steps and project management guidance.

To get started, simply answer a few questions to confirm your account’s compatibility, tracking solutions, lead-to-sales journey, and the team who will help you with implementation.

OCI helper questionnaire. First question states "Do you already know which action you will import as the offline conversion?"

Once you’ve assigned team members for each role in the process, OCI helper will assist them at each step, providing detailed instructions and timely email notifications when it’s their turn to act.

Screenshot of OCI helper UI for assigning stakeholders. Form asks for the project name, Google Ads customer ID, stakeholder name, stakeholder email address, and stakeholder role.

A centralized dashboard can help you to keep track of your current progress, helping to reduce the back-and-forth between your team and keep everything on track. 

Screenshot of the dashboard

To get started, visit ocihelper.withgoogle.com and stay tuned for more updates coming later this year.

Posted by Stephen Chang, Product Manager, Google Ads


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