As customer journeys become more complex, it’s important to reach customers in moments of exploration and evaluation. That’s why we’re evolving TrueView for Action and scaling its best features to more places on and off YouTube with video action campaigns.
With video action campaigns, you can tell your brand’s story with longer headlines and have access to top-performing places like YouTube’s Home feed, watch page, watch next feed and Google video partners – all within one campaign. We’ve seen video action campaigns drive 20% more conversions per dollar compared to TrueView for Action.
Starting early 2022, all existing TrueView for action campaigns will automatically upgrade to video action campaigns. As a reminder, 30 September 2021 is the last day to create a new TrueView for action campaign; any existing TrueView for action ads will continue to run until early next year. Moving forward, advertisers can create video action campaigns using the responsive ad group type during campaign setup. To make this process easier for you, we launched a copy and paste feature in Google Ads, which allows you to copy existing TrueView for action ads and paste them as video action campaign ads.
Learn more about video action campaigns in the Google Ads Help Centre or contact your Google team with any additional questions.
Posted by Nicky Rettke, Director of Product Management, YouTube Ads
