Intelligent bid optimization is a keystone of any successful Search campaign. The keyword bids you choose directly influence your campaign performance and how visible your ads are for the search queries most important to your business. Without regular, data-driven bidding oversight, you could find yourself spending too much on the wrong keywords while missing out on valuable conversions and revenue.
It can be challenging to scalably manage your bids to achieve the best results, especially if you have campaigns with a significant number of keywords and are trying to optimize across multiple dimensions like match type, device and location. Given the dynamic nature of search auctions, the “right” bid can be a moving target. This is why marketers often choose automated bidding solutions to make frequent bid optimizations using comprehensive data models. These solutions can help marketers make better bidding decisions not only on their high-volume terms, but also on their low-volume terms to drive significant performance gains. Furthermore, advertisers can save hours per week when they transition from manual to automated bidding, and reclaim valuable time they can reinvest in other strategic optimizations.