TV in Reach Planner is a tool designed to help media planners understand the optimal mix of television and YouTube to maximise their reach. The tool incorporates actual historical TV data with YouTube data so you can forecast the total unduplicated reach, average frequency and TRPs of a holistic media plan. You can also compare your original plan with a recommended plan to make better informed decisions.
Today we’re excited to announce that TV in Reach Planner is now available in the United States, Japan, France, Vietnam, Mexico, Indonesia, South Korea, Philippines, Thailand, Taiwan, Brazil, Argentina, Colombia, Chile, Germany, India, Spain and Russia.
To apply for access to TV in Reach Planner, please contact your Google team.
Posted by Leili Rasouli, YouTube Ads Product team
