How do I set up location targeting

Google Ads location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations, or tiered demographics.

Note: Location target types vary by country.

Location targeting helps you focus your advertising to help find the right customers for your business. This specific type of targeting could help increase your return on investment (ROI) as a result.

How to reach audiences in entire countries

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Audiences, keywords, and content drop down in the section menu, then click Locations.
3. Click the blue pencil icon , then click Select a campaign.
4. Enter the name of the country that you'd like to target.
5. Click Save to add the location.

How to reach audiences in areas within a country

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

It's worth keeping in mind that selecting a small location could mean that your ads might only show intermittently or not at all. That’s because small targets might not meet our targeting criteria.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Audiences, keywords, and content drop down in the section menu.
3. Click Locations.
4. Click the name of the campaign that you'd like to edit.
5. Click the blue pencil icon .
6. Enter the name of the location that you'd like to target. If you're entering a city name, add the country name as well. You don't want to target Paris, France, if you're trying to sell cowboy hats to customers in Paris, Texas.
7. Click Save to add the location.

Set location targeting for multiple campaigns at once

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Click Settings.
4. Check the box next to any campaigns that you want to change.
5. Click the Edit drop-down menu, then choose Change locations.
6. In the box that appears, choose whether you would like to set new locations for the selected campaigns or add new, additional locations to those campaigns.
7. Type a location in the text field. After you select a location, additional text fields will appear where you can add more locations.
8. Optional: We recommend you click Preview to see how your campaigns’ location will change.
9. Click Apply.

How to target a radius around a location

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Audiences, keywords, and content drop down in the section menu.
3. Click Locations.
4. Click the name of the campaign you wish to edit.
5. Click the blue pencil icon , then select Radius.
6. In the search box, enter the address of the location you'd like to use for the center of the radius. Enter the radius that you'd like to target and select a unit of measurement from the drop-down menu.
7. Check the map to make sure you're targeting the correct area. When you're ready, click Save to add the radius target.
8. Click Save.