Upload spreadsheets and apply changes

How to bulk upload in Google Ads

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Upload from the Keywords, Ads, Ad group, Campaigns, or Product groups pages

Use the following steps to upload your spreadsheet from the Keywords, Ads, Ad group, Campaigns, or Product groups pages:

1. In you Google Ads account, select All campaigns from the Workspace drop down.
2. Select Campaigns, Ad groups, Ads, Search keywords, or Product groups depending on the type of edits you’d like to make.
3. Click the 3-dot icon .
4. Click the upload icon .
5. Choose the spreadsheet you want to upload.
6. Click Open.
   • (Recommended) To find any potential issues with uploading your file, click Preview.
7. Click Apply.

Upload in the Bulk actions section

Use the following steps to upload your spreadsheet from the “Bulk actions” section of your account:

1. In your Google Ads account, click the Goals icon .
2. Click the Conversions drop down in the section menu.
3. Click Uploads.
4. Click the plus icon .
5. Under “Source”, you can choose Upload a file or Connect to Google Sheets.
   • Upload a file: Click Select a file from your computer and add your file.
   • Google Sheets: Click Link an existing Google Sheet and select a spreadsheet from your Google Drive account.
     • (Recommended) To find any potential issues with uploading your file, click Preview.
6. Click Apply.

Upload on the manager account level for multiple account changes

Here's how to upload your spreadsheet into a Google Ads manager account to affect multiple accounts:

1. In your Google Ads manager account, click the Tools icon .
2. Click the Bulk actions drop down in the section menu.
3. Click Uploads.
4. Click the plus icon .
5. Under “What are you uploading”, select Accounts if your spreadsheet creates new accounts. Select Campaigns for all other use cases.
6. Under “Source”, you can choose Upload a file or Connect to Google Sheets.
   • Upload a file: Click Select a file from your computer and add your file.
   • Google Sheets: Click Link an existing Google Sheet and select a spreadsheet from your Google Drive account.
7. Under “Apply to”, select Multiple Accounts.
   • (Recommended) To find any potential issues with uploading your file, click Preview.
8. Click Apply.

Note: To use this feature, make sure that you have a “Customer ID” column present in your spreadsheet indicating which sub-accounts are to be affected. Manager account-level bulk upload is only able to affect accounts that are within that manager account’s hierarchy.

Schedule a bulk upload

If you’d like to schedule a bulk upload to occur at a future date, use the following steps:

1. In your Google Ads account, click the Goals icon .
2. Click the Conversions drop down in the section menu.
3. Click Uploads, then click schedules.
4. Click the plus button .
5. Enter the schedule name and select the source (Google Sheets, HTTPS, or SFTP).
6. Upload your spreadsheet, or enter the URL, then select the frequency and time of your bulk upload.
   • Optionally, click Preview to view the results of your scheduled upload.
7. Click Save. The sheet will not be processed until the schedule you select in step 7.

Note: Scheduled uploads may take up to an hour to process. To account for this delay, you should time your uploads accordingly. For example, you should upload your spreadsheet at 11 AM if you want it to run at 12 AM.

View the results of your bulk upload

Once your file is uploaded, you’ll find a new entry for that file at the top of the table in the "Bulk operations" section. Applied changes will have a "Details" link where you can view your past changes. For uploaded spreadsheets that you haven't applied, you can choose Preview, Apply, or Remove.

Note:

• If you upload a spreadsheet with more than 1,000 rows and preview it, all of the rows will be uploaded but you’ll only find the first 1,000 rows in the preview.
• You can find all of your changes after you apply them by downloading the results.
• You can only view details of files uploaded over the past 90 days.

Next Step: Fixing Common Upload Issues →