Video reach campaigns

Video reach campaigns are the next generation of buying reach in Google Ads. Video reach campaigns give you more reach for your budget with bumper ads, skippable in-stream ads, non-skippable in-stream ads, in-feed ads, or Shorts ads. In this article, you’ll learn how Video reach campaigns work, the benefits of using them, and about creative guidelines and specifications.

 


Benefits

  • Drive reach goals: Video reach campaigns are optimized to reach as many unique users as possible for your budget and targeting criteria.
  • Flexibility to choose how you want to meet your reach goals: You can maximize reach for a given budget using an efficient mix of bumper, skippable in-stream, in-feed, and Shorts ad formats, reach people with your entire message using only the non-skippable in-stream ad format, or reach the same people multiple times each week using different combinations of bumper, skippable in-stream, and non-skippable in-stream ad formats.
  • Build brand awareness: No matter how you choose to meet your reach goals, reach campaigns are the most cost-effective way to maximize your brand exposure across a broad audience.

 


When to use

Video reach campaigns can be especially beneficial to you if:

  • You’re a brand buyer with reach or awareness goals and want Google to help you find as many people in your target audience as possible, at the lowest possible price.
  • You want to set up one campaign with multiple ad formats to maximize efficient reach instead of creating multiple campaigns with different ad formats in each.
  • You want to reach people using only non-skippable in-stream ads to ensure they see your entire message.
  • You want to improve ad recall and encourage consideration of your products or services by reaching the same people multiple times.

 


How it works

With Video reach campaigns, you can choose the ways you'd like to reach your goal. You can choose from the following options:

  • “Efficient reach” allows you to reach more unique users at a lower cost using bumper ads, skippable in-stream ads, or an optional mix of both ad formats in the same campaign. If you enable “multi-format ads,” you can also use in-feed and Shorts ads to get even more reach for your budget.
  • “Non-skippable in-stream” allows you to reach your audience with your entire message using up to 15 second non-skippable in-stream ads.
  • “Target frequency” allows you to reach the same users a set number of times each week using bumper, skippable in-stream, and non-skippable in-stream ads.

 


Creative guidelines

Feature Specifications
Step 1 Headline
  • Max 90 characters
Step 2 Description
  • Max 90 characters
Step 3 Display URL
  • Max 255 characters
Step 4 Call-to-action (optional)
  • Max 10 characters
  • Optional max 15 character headline that accompanies the CTA
 
  Recommended Can also accept Callouts
Resolution

1080p (Full HD)

Recommended pixels (px) for HD:

  • 1920 x 1080px (horizontal)
  • 1080 x 1920px (vertical)
  • 1080 x 1080px (square)

720p (Standard HD)

Minimum px:

  • 1280 x 720px (horizontal)
  • 720 x 1280px (vertical)
  • 480 x 480px (square)

Minimum px for SD:

  • 640 x 480px (horizontal)
  • 480 x 640px (vertical)
  • 480 x 480px (square)
For optimal quality, we don’t recommend using SD
Aspect ratio
  • 16:9 for horizontal
  • 9:16 for vertical
  • 1:1 for square
  • 4:3 (SD) for horizontal
  • 2:3 for vertical
For optimal quality, we don’t recommend using SD
Format .MPG (MPEG-2 or MPEG-4) .WMV, .AVI, .MOV and .FLV .MPEG-1, .MP4, .MPEGPS, 3GPP, WebM, DNxHR, ProRes, CineForm & HEVC (h265) Can’t accept audio files like MP3, WAV, or PCM files on YouTube
File size 256 GB - -

Efficient reach composition

  • Skippable in-stream
  • Bumpers
  • In-feed video
  • Shorts

Recommended orientations and best practice ad lengths:

  • (1) horizontal :15 and (1) horizontal :06
  • (1) vertical :06-:60
  • Skippable in-stream: Any length
  • Bumper: Any length <:06
  • In-feed video: Any length
  • Shorts video: Any length (recommend vertical)
     
Following recommended orientations and ad lengths allows you to run across all eligible inventory

Target frequency composition

  • Skippable in-stream
  • Non-skippable in-stream
  • Bumpers

Recommended orientations and best practice ad lengths:

  • At least (1) horizontal :15 and (1) horizontal :06
  • Skippable in-stream: Any length horizontal
  • Non-skippable in stream: Horizontal :06-:15 (:06-:20 in certain markets)
  • Bumper: Horizontal ≤:06

 

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