Local Services Ads

With Local Services Ads, you can advertise your business on Google and connect with people who search on Google for the services you offer. Your ads will show up for customers in your service area, and you only pay if a customer contacts you directly through the ad. These leads come in as phone calls and messages. You can reply to messages, track bookings, and manage all your leads anytime online and through the app (Android, iOS).

Note: Messaging is currently only available in the US and Canada.

Benefits of Local Services Ads

  • Get seen at the top of Google.
  • Connect with potential customers who are searching for services you provide and are most likely to book.
  • Make use of simple tools to help you get started and create a personalized profile.
  • Use the mobile app to communicate with customers at any time.
  • Build trust with the Google Guarantee or Google Screened
  • Pay only for leads related to your business and the services you offer.
  • Customers choose you: You only hear from customers who have specifically selected your profile out of all the rest.
  • If you’re Google Guaranteed, you may also be listed as a local provider on the Assistant. You won’t pay for this service. This feature is currently only available in the U.S. and Canada.

How Local Services Ads work

When you sign up for Local Services Ads, we’ll ask you to provide your business information, such as your business hours, service area, and services offered. This information is used to generate your business profile.

Your ad will show a preview of your business profile at the top of Google Search results when people search for the services you offer in areas you've chosen (examples below). Potential customers can click or tap on your ad to either call you or send you a message request (US & Canada only).

How your ad might look

Google Guaranteed Ads

Examples of how Guaranteed Ads appear

Google Screened Ads

Examples of how Google Screened Ads appear

Local Service Ads regions and services

At this time, Local Services Ads are available only for certain service categories.

  • Appliance repair services
  • Architecture services
  • Bankruptcy lawyer services
  • Business lawyer services
  • Carpet cleaning services
  • Carpenters
  • Cleaning services
  • Contract lawyer services
  • Criminal lawyer services
  • Countertop services
  • Disability lawyer services
  • DUI lawyer services
  • Electricians
  • Estate lawyer services
  • Event planning services
  • Family lawyer services
  • Fencing services
  • Financial planning services
  • Flooring services
  • Foundations services
  • Garage door services
  • HVAC (heating or air conditioning)
  • Immigration lawyer services
  • Interior designers
  • IP lawyer services
  • Junk removal services
  • Lawyers
  • Labor lawyer services
  • Landscaping services
  • Lawn care services
  • Litigation lawyer services
  • Locksmiths
  • Malpractice lawyer services
  • Moving services
  • Personal injury lawyer services
  • Pest control services
  • Photographers
  • Plumbers
  • Real estate lawyer
  • Real estate services
  • Roofers
  • Siding services
  • Tax services
  • Traffic lawyer services
  • Tree services
  • Videographers
  • Water damage services
  • Window cleaning services
  • Window repair services

Ready to reach more customers through Local Services Ads?

Sign up or learn more about Local Services Ads

Looking for more support for your ad?

Get more help with Local Services Ads

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