Changes to offline conversion uploads from client accounts

For any conversions you're uploading using your client account, you need to go to the manager account and upload conversions from there.

If you’re currently using offline conversion imports, we highly recommend upgrading to enhanced conversions for leads using the Google Ads Data Manager. Enhanced conversions for leads is an upgraded offline conversion import that offers benefits like greater durability, more accurate reporting and engaged-view conversions, cross-device conversions and is supported in Data Manager, Google Ads API, and Zapier.

Implementation varies depending on what you're measuring and your capabilities. Follow our guide to upgrading offline conversion imports to determine the method that best fits your needs.

Upload offline conversions

You need to go to the manager account and upload conversions from there. If you’re unsure which account is your manager account, you can check out how to navigate your manager account.

Note: Only client accounts that are opted-in to using manager account-level conversion measurements will be impacted. If you are only using a client account you will still be able to upload offline conversions.

How to upload conversions for multiple accounts from a single file

Make sure that all of the relevant accounts are linked to your manager account. This manager account is where you will upload your files. From there, Google Ads will automatically organize your conversions so they are reported in the proper linked accounts. Even if you are not using cross-account conversion tracking for some accounts, you can still upload those conversions at the manager level.

Keep in mind

• If you use cross-account conversion tracking: You'll need to create your import conversion actions at the manager account level and follow the instructions in Set up cross-account conversion tracking. Make sure all managed accounts are linked to the manager as the "conversion account."
• If you don't use cross-account conversion tracking: You'll need to create your import conversion actions in each individual account. You can still upload conversions to the manager level in this case.

Note: If you're tracking the same conversion (for example, "lead qualified") across multiple accounts, it's critical that you use the exact same spelling and capitalization for each conversion name in each of your accounts.

• If you haven't used Google Ads conversion tracking before, and all of the accounts under your manager account belong to the same business: You may want to use cross-account conversion tracking. It can help simplify tracking your conversions and your Attribution reports.

Related links

• About cross-account conversion tracking
• Manager Accounts (MCC): Set up cross-account conversion tracking
• Import conversions from ad clicks into Google Ads