Consumer behaviour continues to change as people adjust to their new normal. We’ve seen a surge in searches for patio heaters, pyjamas and sledges in the past month – and queries like “online gift” have grown by 80% year over year.1 To help you stay on top of these emerging trends and more, we're rolling out the Insights page as a beta over the next few months globally.
Discover insights tailored to your business
The Insights page makes it easy for you to explore insights and emerging trends based on your business. Let's say that you're a pet shop looking to reach more customers. With the Insights page, you can see rising demand for 'dog subscription boxes' and 'dog toys'. You can then act on these trends by creating campaigns to reach new pet owners, or even explore selling dog care packages.
New Insights page gives you insights tailored to your business
Explore search trends further
You can also deep dive into each trend to understand the searches that are on the rise, and the locations where demand is growing fastest. For example, a grocery shop might see a trend for 'Vitamins and Supplements' with growing searches for 'vitamin C' in Florida and California.
You can also uncover new opportunities relevant to your business with suggested trends, which are growing categories you’re not currently covering. For example, a grocery shop may uncover a related trend like 'whipped coffee' which may give them future promotion or product development ideas.
Take action with recommendations
The Insights page also includes recommendations to help you take action on the trends that you see in your account. You can review and apply keyword, budget and bidding recommendations in just a few clicks.
As we expand the beta in 2021, we’ll be adding other types of insights to help you identify more opportunities and grow your business. You can learn more about the Insights page in the Google Ads Help Centre.
Posted by Richard Burton, Product Manager, Google Ads
1. Google Data, Global English, 3 Jun 2020 - 1 Aug 2020 vs 3 Jun 2019 - 1 Aug 2019
