Finding success with Smart Bidding

Evaluate your automated bid strategy’s performance

 

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Use the bid strategy report

  • The bid strategy report shows your bid strategy’s status, campaign performance, and insights like conversion day reporting and Recommendations.
    • If you know how Smart Bidding is performing, you can use those business insights elsewhere. 
  • The bid strategy report also shows top signals being used by Smart Bidding.
    • Top signals can include audience list, day of week, device, query, and time of day.

 

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Optimize your targets

  • Keep in mind that frequent or large target changes won’t negatively impact the performance of your bid strategy.
    • Smart Bidding is always learning from new data in the auction or your account, and can perform well with rapid target changes.
  • After a target change, it can take 1-2 conversion cycles to achieve the new target.

Tip

You can use target and budget simulators to help you understand incremental conversion or conversion value opportunities. They will show the number of conversions your ads might have received if you had set different budgets, CPA targets, or ROAS targets.

 

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Understand conversion delays

  • Remove conversion delays from your analysis.
    • Example: if it typically takes 7 days for users to convert after viewing an ad, don't include the most recent week of data when evaluating performance. This is because your conversion and conversion value data will still be missing conversions from those 7 days.

 

 

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