TV in Reach Planner can help you discover the right mix of TV and YouTube and identify opportunities to maximise the reach and improve the frequency of your video campaigns. We bring in historical television campaign data from third-party measurement providers and combine it with YouTube forecasts to give users the ability to plan TV and YouTube together.
With the TV data already available in the US, powered by Nielsen, and Japan, powered by Intage, we are announcing today that TV data in Reach Planner are now also available in Vietnam, with France, Germany, Sweden, Spain and more countries coming soon. This will allow marketers to plan TV and YouTube alongside one another to ensure the maximum total reach and a balanced frequency across video advertising channels. This update is available to all Google Ads users who have access to Reach Planner.
For more on TV in Reach Planner and how to start planning your next campaign, have a look at this video deep dive on how to use Reach Planner and plan your media most effectively by including TV. Also see our full suite of best practices on how to build brand awareness and maximise reach in the Advertising Solutions Centre.
Posted by Ely Rygier, Global Product Lead, Reach Planning Tools
