Some conversion columns and segments incompatible in Report Editor

Starting September 15, some conversion columns in Report Editor will no longer be available for certain segments.

You’ll need to update any saved report that uses these metrics. Starting October 20, Google Ads will automatically remove incompatible columns from your reports.

Incompatible conversion columns

1. All conv. Rate
2. All conv. value / click
3. All conv. value / cost
4. Conv. rate
5. Conv. value / click
6. Conv. value / cost
7. Cost / conv. (current model)
8. Cost / all conv.
9. Cost / conv.
10. Conv. rate (current model)
11. Conv. value / cost (current model)
12. Conv. value / click (current model)

Segments affected

1. Conversion action
2. Conversion adjustment
3. Conversion category
4. Conversion source
5. Days to conversion
6. Days to conversion or adjustment

Fix your saved reports

Your saved reports could be modified any time after one month from now.

1. Sign in to your Google Ads account.
2. Click the reporting icon , and select Reports.
3. To see only reports that you created, click the 3-dot icon above the table showing all reports, and then select Show your reports only.
4. Find the report you want to view, and click its title to open it.
5. Remove the affected columns and save the report again.

Note: These reporting changes are already live in your performance tables and Google Ads API.