You can link your Google Ads accounts to the Google Analytics 4 property associated with your Firebase project. After linking, the following happens:
- Google Ads campaign data (like campaign performance) will be accessible in your Analytics property.
- Analytics data associated with your Firebase project (like key events and audiences) will be shared with Google Ads.
- Analytics features (like cross-channel attribution) will be available in Google Ads.
Note: To link Google Ads with Firebase, you must first link your Firebase project to a Google Analytics 4 property.
Link your Google Ads accounts
Google Ads linking is set up and managed within Google Analytics.
In the Analytics Help Center, you can learn more about how to set up and manage your Google Ads linking, the required permissions and roles, and what data is shared.
Access your Google Analytics 4 property
Here's how to access the Google Analytics 4 property associated with your Firebase project:
- Open your Firebase project in the Firebase console.
- Click
, then select Project settings.
- On the Project Settings page, click the Integrations tab.
- On the Google Analytics card, click View link.
- Click the provided link to open the property in the Linked Google Analytics account.
Related resources
[GA4] Troubleshoot importing Google Analytics 4 or Firebase audiences into Google Ads