- User activity over time
- Users active in last 30 minutes
- Users by App version
- App release overview
- App stability overview
- Average engagement overview
- User retention
- User activity by cohort
- Views by Page title and screen class
- Event count by Event name
- Conversions by Event name
- Revenue overview
- Average purchase revenue per user
- Publisher ad impressions by Ad unit
- Users by Country
- Users by Device model
User activity over time
Monthly (30-day), Weekly (7-day), and Daily (1-day) active users for the date range.
An active user has engaged with an app in the device foreground, and has logged a user_engagement event.
Users active in last 30 minutes
The number of people using your app in the last 30 minutes.
Active users per minute: Active users per minute. Hover over a bar to see active users for that minute.
Top countries: The top-five countries where users originated during the last 30 minutes.
Users by App version
The number of users per each app version for the date range.
App release overview
The success or failure of your last app release by version number.
App stability overview
The percentage of crash-free users of your app.
Uses data from Firebase Crashlytics and Firebase Crash Reporting.
Exceptions logged on Android using Firebase Crash Reporting’s report API are counted as crashes. Update to Firebase Crashlytics to get improved accuracy in crash reporting.
Average engagement overview
Average engagement time per user, average number of engaged sessions per user, and average engagement time per session for the date range.
User retention
The percentage of new users who return to your app each day.
User activity by cohort
A cohort is a set of users who started using your app during the same week. This card illustrates what percentage of users were retained week to week.
Each row represents a cohort. The bottom row represents the most recent cohort. The top row represents the earliest cohort. Darker shading indicates that a higher percentage of users in the cohort returned to use the app again. You may observe that the shading becomes lighter over time as fewer users from each cohort return to use the app.
Views by Page title and screen class
The number of views per screen for the date range and the fluctuation by percentage from the previous date range.
Event count by Event name
The number of times each event was triggered during the date range and the fluctuation by percentage from the previous date range.
Conversion by Event name
The number of times each event you have marked as a conversion was triggered during the date range and the fluctuation by percentage from the previous date range.
Revenue overview
Total revenue: Total value for all revenue sources, including including the fluctuation by percentage from the previous date range.
Ecommerce revenue: Combined value for all purchase and in_app_purchase events plus tax and shipping.
Total ad revenue: AdMob-network estimated revenue.
Note: Reported revenue may differ from the values shown in the Google Play Developer Console.
Average purchase revenue per user
Average purchase revenue per user during current date range and the fluctuation by percentage from the previous date range.
Publisher ad impressions by Ad unit
The number of ad impressions per ad unit during the date range and the fluctuation by percentage from the previous date range.
Users by Country
The number of users per country during the date range and the fluctuation by percentage from the previous date range.
Users by Device model
The number of users per device model during the date range and the fluctuation by percentage from the previous date range.