Ads & Google Accounts managed with Family Link

When you use Family Link to create a Google Account for your child under 13 (or the applicable age in your country), your child can use many Google services. Your child might see ads on Google services, like Google Search or Google Maps, and on non-Google sites and apps which they visit or use.

How ads work with these accounts

Signed in on Google services

When Google recognizes on our services that a child under 13 (or the applicable age in your country) has signed in to their Google Account managed with Family Link, Google strives to make sure:

  • Ads on those Google services are labeled
  • Ads on those Google services go through a filtering process to try to limit ads which may not be suitable for a younger audience

Google won't serve personalized ads to children under 13 (or the applicable age in your country). Personalized ads are based on information from your child’s account or Internet activity. Instead, ads for children under 13 (or the applicable age in your country) might be based on information like:

  • The content of the site or app your child is looking at
  • Their current search
  • Their general location (such as city or state)

Note: Google will not personalize ads to children who live in the European Union before they reach at least the applicable age in their country. Children who had supervision added to their previously existing Google Account will be able to adjust settings to control the ads they see once personalized ads are available to be served to them.

Signed out or on non-Google services

When your child is signed out of their account, or when they visit non-Google sites or services, they might see:

  • Ads which aren't family-friendly
  • Ads served by non-Google ad providers, including personalized ads

You might consider some of these ads to be mature for your child or irrelevant to them.

Policies for advertisers

Advertisers can't target ads to Google Accounts for children under 13 (or the applicable age in your country). Advertisers also can't serve personalized ads to these accounts, using Google's advertising services.

Google doesn’t share personal information about children under 13 (or the applicable age in your country) with advertisers, even if the child clicks on an ad.

Note: These policies only apply to ads served by Google, and not to ads served by other ad providers. Google will not personalize ads to children who live in the European Union before they reach at least the applicable age of consent in their country. Children who live in the European Union will not be served personalized ads until they turn 16.

Report ads that aren't family-friendly

When children under 13 (or the applicable age in your country) use Google services while signed in to their Google Account managed with Family Link, we implement policies to serve only family-friendly ads. If, however, your child sees an inappropriate ad, report the ad and we'll review it.

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