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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Create and report on AdWords dynamic search ads in DoubleClick Search

About AdWords dynamic ad groups in DS

AdWords dynamic search ads

Formerly, you could create dynamic search ads in any AdWords ad group if the campaign was set up for dynamic search ads. Now, AdWords has added a dynamic ad group that is dedicated to dynamic search ads. That is, a dynamic ad group can contain only dynamic search ads. The original, now known as standard ad group, still remains for other types of ads such as call-only ads and text ads.

Because dynamic search ads are trigged by dynamic ad targets and not keywords, keywords aren't necessary in dynamic ad groups.

Dynamic search ads and dynamic ad groups can only be created in AdWords campaigns that are set up for dynamic search ads.

Limited support of dynamic ad groups in DoubleClick Search

Initially, you can do either of the following to create and report on dynamic ad groups in DS:

You can't use the DS user interface to create dynamic ad groups.

Supported features in dynamic ad groups

  • Create negative keywords
  • Create dynamic search ads
  • Report on dynamic ad groups
  • Create dynamic ad groups in DS by uploading a bulksheet
  • Schedule edits, apply rules, or edit multiple dynamic ad groups.
  • The change history report logs changes to dynamic ad groups.

Unsupported features

  • Apply DoubleClick Search bid strategies. DS bid strategies can't be applied or inherited by dynamic ad groups.
  • Apply AdWords portfolio bid strategies. AdWords bid strategies can't be applied or inherited by dynamic ad groups.
  • Dynamic ad groups aren't copied during the campaign copy process.

 

Next steps

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