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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Create and report on AdWords dynamic search ads in DoubleClick Search

About AdWords dynamic ad groups in DS

AdWords dynamic search ads

Formerly, you could create dynamic search ads in any AdWords ad group if the campaign was set up for dynamic search ads. Now, AdWords has added a dynamic ad group that is dedicated to dynamic search ads. That is, a dynamic ad group can contain only dynamic search ads. The original, now known as standard ad group, still remains for other types of ads such as call-only ads and text ads.

Because dynamic search ads are trigged by dynamic ad targets and not keywords, keywords aren't necessary in dynamic ad groups.

Dynamic search ads and dynamic ad groups can only be created in AdWords campaigns that are set up for dynamic search ads.

Supported dynamic ad group features in DS

Unsupported features

The following DoubleClick Search features aren't supported for AdWords dynamic ad groups.

  • Apply DoubleClick Search bid strategies. DS bid strategies can't be applied or inherited by dynamic ad groups.
  • Apply AdWords portfolio bid strategies. AdWords bid strategies can't be applied or inherited by dynamic ad groups.
  • Dynamic ad groups aren't copied during the campaign copy process.
  • Bulksheet uploads of dynamic ad groups.


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