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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Bing sitelinks column

Indicates whether sitelink extensions are inherited by or applied directly to a Bing Ads campaign or ad group. The column might contain any of the following text:

  • <Number> sitelinks: Displays the number of sitelinks that are applied to a campaign or ad group. 
  • -- (dashes) indicate that a sitelink extension has not been applied directly and that the campaign or ad group inherits sitelinks from a higher level.  
Add this column to a report
  1. Navigate to an advertiser or to a Bing Ads engine account or campaign.

  2. Click the Campaigns or Ad groups tab.

  3. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.
    2. In the Search for columns box, type the column name.
    3. Click + next to the column name to add the column to the Selected columns list.
    4. Click Apply.
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