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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Bing sitelinks column

Indicates if a sitelink extension has been applied directly to a Bing Ads campaign or ad group. The column contains one of the following values:

  • 1 sitelink: A sitelink extension has been applied. If you see this value in a row that contains a campaign, then all ads in the campaign can display any sitelink in the extension (unless an individual ad group specifies a different sitelink extension).
  • -- (dashes): A sitelink extension has not been applied directly. If you see this value in a row that contains a campaign, then only ad groups that specify their own sitelink extensions can display sitelinks.

    If you see this value in a row that contains an ad group, the ad group is inheriting the sitelink setting from the campaign. If the campaign doesn't specify a sitelink extension, then none of the ads in the ad group will display sitelinks.
Add this column to a report
  1. Navigate to a Bing Ads engine account or campaign and click the Campaigns or Ad groups tab.

  2. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.
    2. In the Search for columns box, type the column name.
    3. Click + next to the column name to add the column to the Selected columns list.
    4. Click Apply.
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