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Measure results
See which DCM remarketing lists are responding to your search ads
If you use Campaign Manager 360 to manage your display advertising, you can sign into Campaign Manager 360 and create audience lists of visitors who complete a Floodlight activity on your site. In Search Ads 360, you can see which Campaign Manager 360 audience lists are also responding to your search ads. If you see that a display audience generates paid search conversions at a significantly different rate from other audiences, you may be able to increase the efficiency of your search campaigns by setting up search remarketing targets for this audience.
For example, Campaign Manager 360 collects an audience of visitors who land on the "Winter jackets sale" page. If Search Ads 360 shows that this audience later clicks your search ads and converts at a significantly lower cost, you may see more conversions if you use search remarketing targets to increase bids for this audience.