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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Yahoo! Gemini features in DoubleClick Search

Last updated: November 8, 2017

The following lists the Yahoo! Gemini  features that DoubleClick Search (DS) supports, unsupported features, and any available workarounds.

Supported Yahoo! Gemini features

Campaigns

  •  "Visit my website" campaigns that display ads on the Search network and optionally the Native network as well. See supported campaign settings.
    The "visit my website" campaigns that you create in DS can only contain text ads. These text ads display on the Search network, and you can add the Native network for Search on Native advertising. Native ad attributes aren't supported.

Ad groups

Ads

Keywords

Reporting

  • Clicks, impressions, and other engine metrics in DS reports are expected to match keyword reports in Yahoo! Gemini. DS does not report on activity that results from other types of targeting, such as audience. Note that if a campaign targets only the Native network, keywords are not used for targeting, so DS will not show metrics for that campaign. 

Targeting and bid adjustments

  • Creating location targets and Nielsen Designated Marketing Area (DMA) targets and bid adjustments
  • Desktop, mobile, and tablet bid adjustments

Bid automation

Apply a bid strategy from campaign and ad group settings or apply to keywords.

Unsupported Yahoo! Gemini features

Campaigns

  • Know my brand
  • Download my app 
  • Day of week/hour targeting (ad schedule)
  • Audience targets: Age, Gender, Interests

Ad groups

  • Ad group bid strategy
  • Audience targets: Age, Gender, Interests

Ads

  • App install ads
  • Yahoo! Mail ads
  • Native magazine ads
  • Native carousel ads

Learn more about Yahoo! Gemini ads in Yahoo! Gemini Help.

Ad Extensions

  • Sitelinks

Targeting and bid adjustments

  • Removing location targets and Nielsen Designated Marketing Area (DMA) targets and changing bid adjustments
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