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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Yahoo! Gemini features in DoubleClick Search

Last updated: July 27, 2017

The following lists the Yahoo! Gemini  features that DoubleClick Search (DS) supports, unsupported features, and any available workarounds.

Supported Yahoo! Gemini features


  •  "Visit my website" campaigns. See supported campaign settings.
    You can create and manage Yahoo! Gemini "visit my website" campaigns that target the Yahoo! Search and/or Native networks in DoubleClick Search. If you want to view metrics by the type of network targeted, segment the report.

    The "visit my website" campaigns that you create in DS can only contain text ads. That is, you can only set text ad attributes in campaigns that can target the Search or Native networks. Native ad attributes aren't supported. 

Ad groups



Targeting and bid adjustments

  • Creating location targets and Nielsen Designated Marketing Area (DMA) targets and bid adjustments
  • Desktop, mobile, and tablet bid adjustments

Bid automation

Apply a bid strategy from campaign and ad group settings or apply to keywords.

Unsupported Yahoo! Gemini features


  • Know my brand
  • Download my app 
  • Day of week/hour targeting (ad schedule)
  • Audience targets: Age, Gender, Interests

Ad groups

  • Ad group bid strategy
  • Audience targets: Age, Gender, Interests


  • App install ads
  • Yahoo! Mail ads
  • Native magazine ads
  • Native carousel ads

Learn more about Yahoo! Gemini ads in Yahoo! Gemini Help.

Ad Extensions

  • Sitelinks

Targeting and bid adjustments

  • Removing location targets and Nielsen Designated Marketing Area (DMA) targets and changing bid adjustments
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