Yahoo! Gemini features in DoubleClick Search

Last updated: March 7, 2018

The following lists the Yahoo! Gemini  features that DoubleClick Search (DS) supports, unsupported features, and any available workarounds.

Supported Yahoo! Gemini features


  •  "Visit my website" campaigns that display ads on the Search network and optionally the Native network as well. See supported campaign settings.
    The "visit my website" campaigns that you create in DS can only contain text ads. These text ads display on the Search network, and you can add the Native network to enable Search on Native advertising. Native ad attributes aren't supported.

Ad groups




  • Clicks, impressions, and other engine metrics in DS reports are expected to match keyword reports in Yahoo! Gemini. DS does not report on activity that results from other types of targeting, such as audience. Note that if a campaign targets only the Native network, keywords are not used for targeting, so DS will not show metrics for that campaign. 

Targeting and bid adjustments

  • Creating location targets and Nielsen Designated Marketing Area (DMA) targets and bid adjustments
  • Desktop, mobile, and tablet bid adjustments

Bid automation

Apply a bid strategy from campaign and ad group settings or apply to keywords.

Unsupported Yahoo! Gemini features


  • Know my brand
  • Download my app 
  • Day of week/hour targeting (ad schedule)
  • Audience targets: Age, Gender, Interests

Ad groups

  • Audience targets: Age, Gender, Interests


  • App install ads
  • Yahoo! Mail ads
  • Native magazine ads
  • Native carousel ads

Learn more about Yahoo! Gemini ads in Yahoo! Gemini Help.

Ad Extensions

  • Sitelinks

URL management

DS does not support creating keywords or ads with Yahoo! Gemini Upgraded URLs. If you sign into Yahoo! Gemini and create upgraded URLs (either by migrating or creating new keywords and ads), when you sync in the change, DS downgrades keywords back to non-upgraded URLs.

Here's how DS downgrades keyword URLs:
Any tracking template from the upgraded URL will be added to the keyword's landing page URL.
For example:

  • Upgraded URL in Yahoo! Gemini:
    Tracking template:{adId}&d={device}&lp={lpurl}
    Final URL:
  • Downgraded URL in DS:
    Landing page:{adId}&d={device}&lp= (DS replaces the URL macro in the tracking template with the final URL)

DS ignores upgrades to other types of items such as ads. For example, if you upgrade an ad in Yahoo! Gemini and sync in the change, DS does not show the upgraded settings for the ad. Instead, the ad will appear as non-upgraded in DS and upgraded in Yahoo! Gemini.

Targeting and bid adjustments

  • Removing location targets and Nielsen Designated Marketing Area (DMA) targets and changing bid adjustments
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