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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Device target column

Indicates the type of device the test runs on. For example, a Mobile test runs only when customers search from mobile devices. Applicable only to tests running in AdWords engine accounts.

When you start a landing page test in an AdWords engine account, you specify whether you want the test to run on all devices, only on mobile devices, or only on non-mobile devices.

Choose a device type when you start a test.

When you analyze and compare the performance of the test, the Device target column contains one of the following values:

  • All: The test runs when customers search on mobile devices and non-mobile devices. 
  • Mobile: The test runs only when customers search from mobile devices.
  • Desktop+Tablet: The test runs only on non-mobile devices.
  • Empty: Either the test is running in an engine account other than AdWords (for example, the test is testing Bing Ads keywords) or you started the test before DoubleClick Search introduced device-specific tests.

Add this column to a report
  1. Navigate to an advertiser or lower scope.

  2. In the left navigation panel, click Landing page tests.

  3. If the column doesn't already appear, do the following:

    1. Above the performance summary graph, click the Columns button.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name in the Available columns list.

    4. Click Apply.

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