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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Effective tablet bid adjustment % column

AdWords, Bing Ads, and Yahoo! Gemini only

Displays the tablet bid adjustment that's in effect for an AdWords, Bing Ads, or Yahoo! Gemini ad group and keywords.

Campaigns and ad groups in the engine accounts can adjust bids for tablet devices. If you set a tablet bid adjustment at the campaign level:

  • All ad groups and keywords inherit the setting if you don't specify a different setting for an ad group.
  • This column displays the setting inherited from the campaign.

If you set a tablet bid adjustment at the ad group level:

  • All keywords in the ad group use the ad group's setting instead of the campaign's setting.
  • This column displays the ad group's setting.


You can't use this column in a formula column.

Add this column to a report
  1. Navigate to an AdWords, Bing Ads, or Yahoo! Gemini engine account.

  2. Click the Ad groups or Keywords tab.

  3. Click the Columns button above the performance summary graph.

  4. Type the column name in the search box.

  5. Click + next to the column name in the Available columns list.

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