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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Mobile bid adjustment % column

An ad group or campaign's bid adjustment for mobile devices.

If you set a mobile bid adjustment at the campaign level, all ad groups and keywords inherit this setting by default. Individual ad groups can override the setting; all keywords in such an ad group use the ad group's setting instead of the campaign's setting.

You can't use this column in a formula column.

Add this column to a report
  1. Navigate to an engine account.

  2. Click the Campaigns or Ad groups tab.

  3. Click the Columns button above the performance summary graph.

  4. Type the column name in the search box.

  5. Click + next to the column name to add the column to the Selected columns list.

  6. Click Apply.

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