Mobile bid adjustment % column

An ad group or campaign's bid adjustment for mobile devices.

If you set a mobile bid adjustment at the campaign level, all ad groups and keywords inherit this setting by default. Individual ad groups can override the setting; all keywords in such an ad group use the ad group's setting instead of the campaign's setting.

You can't use this column in a formula column.

Add this column to a report
  1. Navigate to an engine account.

  2. Click the Campaigns or Ad groups tab.

  3. Click the Columns button above the performance summary graph.

  4. Type the column name in the search box.

  5. Click + next to the column name to add the column to the Selected columns list.

  6. Click Apply.


For certain types of engine accounts such as AdWords and Yahoo! Japan, you can click the pencil icon   in the column and edit the mobile bid adjustment. The pencil icon isn't available in the column in Bing Ads accounts.


Was this article helpful?
How can we improve it?