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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Recommended bid adjustment % column

AdWords only

Displays the bid adjustment percentage recommended by a DoubleClick Search bid strategy or conversion goal. The recommended bid adjustment percentage is shown next to the selected bid adjustment percentage for a location target or remarketing target to let you see the difference between the bid adjustment that you are using and the one recommended by the bid strategy or conversion goal.

 

View this column in a report

  1. Navigate to an AdWords engine account or campaign.
  2. Click the Targets ▼ tab, and then click one of the following:
    • Location targets
    • Remarketing targets

    The column appears in the reporting table by default.

View this column in a bid strategy report
  1. Navigate to an advertiser.

  2. In the left navigation panel, click Bid strategies.
  3. In the table, click a conversions or revenue bid strategy that is applied to an AdWords account.
  4. Click the Targets ▼ tab and then click one of the following:

    • Location targets

    • Remarketing targets

    The column appears in the reporting table by default.

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