Displays a rating icon for each ad in an ad copy test. The ratings indicate how an ad performed relative to other ads in the ad copy test. The ratings are derived by comparing each ad's performance toward the selected goal against the performance of the other ads.
| Rating icon | Description |
|---|---|
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An Up arrow indicates the ad performed better than other ads towards the specified goal. |
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A Down arrow indicates that the ad didn't perform better than other ads towards the specified goal. |
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An Undecided icon indicates that data is not yet available, or the ad didn't perform statistically better or worse than other ads towards the specified goal. |
View this column in a report
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In the left navigation panel, click Ad copy tests.
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Click a test to display the results.
The column is displayed by default.