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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Control GA goal value/visit column

Displays the average goal value of sessions to the control page of a landing page test, as recorded by Google Analytics.

In the table row for a control page, the GA goal value/visit column reports the same metric as the Control GA goal value/visit column.

Only available after you link your DS and Google Analytics accounts. Learn more about reporting on Google Analytics data from DS.

Add this column to a report
  1. Navigate to an advertiser or lower scope.

  2. In the left navigation panel, click Landing page tests.

  3. If the column doesn't already appear, do the following:

    1. Above the performance summary graph, click the Columns button.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name in the Available columns list.

    4. Click Apply.

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