Control GA goal value/visit column

Displays the average goal value of sessions to the control page of a landing page test, as recorded by Google Analytics.

In the table row for a control page, the GA goal value/visit column reports the same metric as the Control GA goal value/visit column.

Only available after you link your DS and Google Analytics accounts. Learn more about reporting on Google Analytics data from DS.

Add this column to a report
  1. Navigate to an advertiser or lower scope.

  2. In the left navigation panel, click Landing page tests.

  3. If the column doesn't already appear, do the following:

    1. Above the performance summary graph, click the Columns button.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name in the Available columns list.

    4. Click Apply.

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