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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Actions/visit % change column

Displays the difference in actions/visit between the control page and an experiment page.

This number is applicable only to experiment pages in a landing page test. (Control pages always show 0 for this metric). A positive number means the experiment page generated a higher number of actions per visit than the control page. A negative number means the experiment page generated a lower number of actions per visit.

Add this column to a report
  1. Navigate to an advertiser or lower scope.

  2. In the left navigation panel, click Landing page tests.

  3. If the column doesn't already appear, do the following:

    1. Above the performance summary graph, click the Columns button.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name in the Available columns list.

    4. Click Apply.

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