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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Bid types column

Displays the types of bids and biddable items that the bid strategy has been set up to manage or recommend.

For example, you can create bid strategies that either manage default bids, apply or recommend mobile bid adjustments, or both. If you create a Conversion bid strategy and set it to manage default bids and recommend mobile bids, this column displays:
All biddable items CPC: Opt, Mobile: Recommend

Because Keyword Position bid strategies cannot manage or recommend mobile bid adjustments, if you create a Keyword Position bid strategy this column displays:

Add this column to a report
  1. Navigate to an advertiser.

  2. In the upper right corner, select a date range.

  3. In the left navigation panel, click Bid strategies.

  4. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name in the Available columns list.

  5. Click Apply.

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