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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Target column

A summary description of all the factors (spend, position, goals for specific Floodlight activities, etc.) that the bid strategy considers when optimizing bids.

For example: The column may also include a view details link, which shows a pop-up of the list of goals or Floodlight names.

  • $150 monthly spend
  • Position: 1.1 - 2.1
  • 20% ERS for 1 conversion type
  • 150% ROAS for all transactions
Add this column to a report
  1. Navigate to an advertiser.

  2. In the upper right corner, select a date range.

  3. In the left navigation panel, click Bid strategies.

  4. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name in the Available columns list.

  5. Click Apply.

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