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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Monthly spend target column

Specifies the amount to spend each month by a monthly-spend bid strategy.

You can use this column in a formula column by specifying the Bid_strategy_monthly_spend_target variable.

Add this column to a report
  1. Navigate to an advertiser.

  2. In the left navigation panel, click Bid strategies.
    The column appears by default.

Alternatively, you can do the following:

  1. Navigate to an advertiser or lower scope.

  2. Click the Keywords tab.

  3. Above the performance summary graph, click the Columns button.

  4. Next to Available columns, type the column name in the search box.

  5. Click + next to the column name in the Available columns list.

  6. Click Apply.

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