Advertiser column

Displays the name of an advertiser when scoped to an agency.

Only an agency manager or agency user can view all the advertisers in an agency in DoubleClick Search. Learn more about agency managers and other user types in DoubleClick Search.

Any DoubleClick Search user type can use this column in a formula column by specifying the Advertiser variable.

View this column in a report
  1. Navigate to an agency.

    Steps for navigating to an agency
    1. Click ▼ at the end of the navigation bar to display navigation options.

    2. In the Agency list, click on an agency. You can search for an agency by name or scroll through the list.

    3. Click Apply or press the Enter key.

    DS displays the agency page.

    Only users who can access multiple agencies will see more than one agency.
  2. Select a time range.

  3. View the column in the report.
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